While working for a B2B specializing in Proposal Management Services, I was tasked with designing and prototyping a new website to convert traffic into new clients.

A major solution we had to solve was ushering different prospective clients with different needs to different types of support offerings. To do this, we bisected the our support into “Business Development” and “Proposals”. From here, it would be easy for clients to find what they needed without getting confused with options that didn’t apply to their needs.

My design began with an ink sketch, then I built it into a prototype in Figma. After  adding brand style and colors, we sent it to our backend development team.