Web Design
B2B Site Design
While working for a B2B specializing in Proposal Management Services, I was tasked with designing and prototyping a new website to convert traffic into new clients.
A major solution we had to solve was ushering different prospective clients with different needs to different types of support offerings. To do this, we bisected the our support into “Business Development” and “Proposals”. From here, it would be easy for clients to find what they needed without getting confused with options that didn’t apply to their needs.
My design began with an ink sketch, then I built it into a prototype in Figma. After adding brand style and colors, we sent it to our backend development team.
SaaS Site Design
That same B2B developed software to automate the business development procurement process. As they were developing the platform, they needed to build out a website so it would be ready for launch once done.
I worked with the project manager to create the experience they wanted, using examples they collected from other websites as inspiration. I created a prototype for the team to use for testing as they powered through development.
Eventually, the project evolved into a completely different software with a different name. However, BizHub was the starting point and it was a blast to create.