Phillip Joseph Villarreal

FirstDay Foundation • San Antonio, TX

• Spearheaded UX audit, information architecture overhaul, and responsive redesign of SharePoint portals for 10+ affiliate organizations, optimizing user navigation and digital asset findability.
• Partnered with executive leadership and cross-functional stakeholders to translate complex product visions into intuitive digital workflows and strategic communication frameworks.
• Designed advanced data visualizations, interactive presentation frameworks, and informational layouts that synthesized complex operational data into clear, actionable insights for senior leaders and government officials.
• Championed human-centered design (HCD) principles across digital and print experiences, ensuring all enterprise assets conformed to modern usability standards and Section 508 accessibility guidelines.
• Managed a demanding pipeline of concurrent digital design projects, applying rapid iteration and sprint management to deliver production-ready UX solutions within accelerated timelines.

FirstDay Foundation • San Antonio, TX

• Built comprehensive layout systems, user-centric proposal frameworks, and structured compliance matrices using Figma, Adobe Illustrator, and InDesign to optimize document readability for evaluators.
• Coordinated cross-functional workflows and timeline mapping to synthesize technical inputs from multiple subject matter experts into cohesive, user-friendly submissions.
• Architected user journeys and graphic communication frameworks for executive-level presentations, corporate pitch decks, and leadership-facing interactive materials.

VetsEZ • Norfolk, VA

• Engineered scalable user interfaces, technical workflow wireframes, and digital presentation graphics in collaboration with cross-functional teams using Figma and Adobe Illustrator.
• Standardized enterprise-level layout systems and component libraries to maintain visual consistency and accelerate multi-channel communication workflows.

ProposalHelper • Herndon, VA

• Established and maintained centralized Figma component libraries and layout templates to accelerate cross-functional design-to-delivery workflows across 15+ concurrent projects.
• Collaborated with technical subject matter experts to map complex technical processes into digestible, user-focused visual systems and web layouts.

K12 Insight • Herndon, VA

• Designed educational and SaaS tutorial digital media, optimizing user onboarding and interface familiarity for web-based software products.
• Applied ADDIE instructional design frameworks and user behavior principles to map intuitive narrative structures, minimizing cognitive load for platform users.

Study.com • Mountain View, CA

• Developed high-volume, user-centered multimedia and interactive educational frameworks to enhance digital learner engagement and knowledge retention.
• Designed structured user flows and narrative paths to break down complex academic concepts into clear, accessible digital experiences.